US Reports Weekly

Ever since the social media boom, businesses have used Facebook pages to improve their customer relations. Some businesses seem to have a great grasp on this, while other pages do rather poorly. If your page is of the latter category, or if you just want to improve your page for better leads and sales, then try out these five tips for improving your Facebook page.

Accept Criticism
Facebook is supposed to be a forum for open thought and conversations, and it is supposed to be a place where you can judge your customers’ opinion based on whether or not they like new products you show them. This means you should never delete comments or self-promote to make yourself look good, because it will never work out well.

For proof of this, you can look into Honda’s Facebook track record. When they first released the new CUV, everyone hated it. Their page was flooded with negative comments, and they needed to perform damage control. The correct damage control would be assessing why everyone disliked the design and ask how it should be best changed.

Instead, the Honda project manager posted very positive reviews of the new design. He didn’t say he was the project manager, but when people found out, the uproar was tremendous. Even big businesses can mess up; learn from Honda’s failings. Use your Facebook page as a place to get customer opinion, not to stifle it.

Use Multimedia For More Leads
Many Facebook pages are sorely lacking in one department: media. Most of these pages do not have many images, videos or anything else. This might be because they think that images aren’t the important, but they really are. Images and videos can be used to show your fans new aspects of your business, and they can also be used for a backlink to your website.

Drop the Logo
You probably spent either a lot of money or time getting your business logo, and you probably think it should be your Facebook avatar. If we were talking about a business or professional social network, like LinkedIn, this would be a good idea. However, this is Facebook, a network for average people.

Average people will normally be more impressed, and will find your business more likable, if you use a character or your face as your avatar. This is much more personal, which can increase confidence in your company.

Integrate Eommerce Into Your Page
This might not work for all businesses, especially if you are a custom service business, but chances are that if you are on Facebook then you have online products for sale. Sure, you could point people to your landing page, and businesses have done this for years.

Here’s the problem: people don’t always want to click your landing page. If you use the ShopTab app, then they don’t have to. You can add your products directly to Facebook, so people can look through them right there. When they like a product, they will then be sent to your site to complete the transaction. This has the ability to dramatically increase sales, especially if you have a large base of followers that really like your business.

Get a Professional Design
Just like with images and videos, getting a professional Facebook business page design is integral to netting a large amount of sales and leads. People like seeing good designs, and they like spending money with businesses that work hard not only on their products and services, but also on how they present themselves.

Chances are that you don’t know how to design a Facebook page. If you don’t know how, it is probably best that you don’t try. Having a poorly designed page is worse than using no design at all. Instead, spend about $100 to $500 for a professional designer to step in and make a high converting page for you. You will easily make that money back within weeks or months.

Conclusion
There are many ways of optimizing your Facebook page to best get sales and leads. You have to accept criticism from your followers, because you can always use this information to better make your products, and adding media and shopping features to your page can also improve customer relations.

Your Facebook page will serve as one of your best sales tools, and should be treated with respect. If you treat your Facebook page well, then it will treat you well with sales and leads.